Africa MICE Summit
Until the COVID 19 pandemic, the economic impact of business tourism went unnoticed or ignored by most destinations. The pandemic has single handedly provided a business case for why African countries , need to re-align the Business Tourism agenda in development in recognition of the real impact this industry has on our people, communities and the economy. We now find ourselves with an industry that depended primarily on international traffic ready to collapse if measures are not quickly introduced to harness the growth experienced in the last decade.
The Africa MICE Summit is an initiative to bring together industry players from the continent in recognition that the industry recovery will be highly dependent on intra Africa movement.
The Summit is the anchor of the Africa Meetings Industry Day that falls on 9th September.